The new Furutech DeMag is a brand-new tool for demagnetizing LPs, CDs, DVDs, SACDs, CD-Rs and DVD-Audio discs. It can also remove built-up magnetism in interconnects, speaker cables and power cords. We know what you're thinking: Records are made of vinyl. How can you demagnetize an LP? Furutech tells us the carbon used to color vinyl attracts a magneticcharge and this charge affects the magnetic fields in your cartridgecreating distortion. After you demagnetize your records on the DeMag, you will not believe the difference.
"If you are a lover of the vinyl LP, this unit from Furutech will be one of those all-to-rare "must-have" components. There is information in the grooves that is always being obscured, minimized, and dulled by the interaction between magnetism on the disc and the electronics of the cartridge. So what will you hear? Deep, deeper into the heart of the recording itself. The difference has really shocked members of my listening panel–it's that obvious!"
– Harry Pearson, The Absolute Sound, Golden Ear Awards
We're not sure why digital media would be subject to the same phenomena, but over the years, we've heard the effects of demagnetizing CDs, DVDs and even CD-Rs can make with great increases in clarity, transparency and extension. The DeMag, does it better than any other device we've used.
"For whatever reason, demagnetizing an LP definitely removed high frequency glare and seemed to enrich the midband... It did. Everytime... Period. The difference was obvious... And do not try one of these devices unless you're prepared to buy it!"
– Michael Fremer, Stereophile
The DeMag even removes residual magnetic fields from your audio cables. Over time, the materials and impurities in your cables will become magnetized, which distorts their tonal balance and ability to reproduce a sonic space. Just loop your cables and place them on top of the DeMag for a session, when your jaw comes off the floor, give us a call, let us know how impressed you were.
No matter how expensive your components are, you will hear an increase in resolution and a more natural sense of "flow" to all of your records and discs after treatment with the DeMag. We want you to try this accessory for yourself, but beware... you won't want to be without it after you hear what the DeMag does.
Common sense note: Please do not use the DeMag on any magnetic media, such as cassettes, reel to reel tapes, 8-Tracks or with phono cartridges.