Bluesound

Launched in 2013, the Bluesound wireless multi-room music lineup is Lenbrook’s largest brand. Moreover, technology developed for Bluesound has found its way into several NAD products, and will is used in PSB products as well.

But Bluesound almost didn’t happen. The creation of the brand involved some bold decisions, serious investment, and more than a dash of serendipity. When Lenbrook first considered adding music-streaming products, its first plan of attack was to source products from another vendor, and re-badge them with the NAD brand. Even after Lenbrook decided to develop the technology in-house, there was internal debate about whether to create a new brand, or capitalize on the equity of the NAD brand......