Kendall Liddle is the creative director and product designer for écoute audio and has more than 20 years of experience in working from product development concepts into a brand. Ecoute audio was also co-founded by its CEO Joshua Fairbairn, a Canadian product development expert based in Guangzhou, China, and the CEO of MorphoMFG, a design, development, and contract manufacturing company with an already extensive history in consumer electronics. The two founders both lived in Montréal, Québec, when they met, which explains the name (écoute meaning “listen” in French).