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      iFi Audio Matrix Audio

      iFi Audio  Matrix Audio


      iFi Audio is the sister-brand of Abbingdon Music Research (AMR) and is headquartered in Southport, UK. The two brands respectively design and manufacture portable, desktop and lifestyle audio products and high-end hi-fi components. Combined in-house hardware and software development teams and a 'music first' approach enable iFi and AMR to create advanced audio products that deliver new levels of design, functionality and performance at their respective price points. Since iFi's formation in 2012, its products have earned many awards around the world, helping it to become one of the fastest-growing brands in its field.







       





      It was the summer holiday of 2001 in Xi'an, a beautiful ancient city with profound cultural history where 3 high school classmates worked together to build their first speakers. Their love for music and their enthusiasm for the audio equipment hobby  laid the foundation for a lifetime of friendship.At the beginning of 2006, these 3 classmates graduated from their universities and decided to start working together to build new audio devices. They used their technical knowledge to create their first "decent quality" DAC. They enjoyed music, they enjoyed life, and they also enjoyed the sense of achievement and pride that came with designing and building audio equipment. Soon to follow, the idea of starting a brand and making audio products came to mind. Matrix Audio was born!